Showcase Homes Adapt To Covid-19 Pandemic And Forge Innovative New Formats
You stand outside the handsome home with the rest of the well-dressed crowd, waiting your turn to walk through each elegant room, marveling over their many fine details. You’re surrounded by fellow design aficionados, as delighted at the furnishings as the chance to mingle among friends and influencers. This is the longstanding showcase home scenario – another tradition upended this year by the Covid-19 pandemic.
Like so many other 2020 and planned 2021 events and activities, these showcase homes haven’t gone away. They’ve just had to adapt for health and safety reasons. And adapt they have! Measurable results in terms of traffic and revenue are still to be determined, but the flexible, creative mindset is evident – especially in the new virtual-only showcase homes designed not with bricks, but for clicks.
